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Jennifer Siess is a broadcaster for Audacy. She does sideline reporting and occasional color commentary for the STL City SC radio broadcast through Y98 in St. Louis, and hosts the St. Louis Soccer Report radio show on KMOX. She’s also the Founder of Mine to Define, a personal coaching program designed to teach youth athletes how to approach the mental side of sports. She works with players individually, as well as teams, and many other clients have seen a remarkable improvement in delivering peak performance in games.
She talks to Cynthia about her long and winding road to her current role at KMOX. She also covers the importance of mental preparation for sports and life. In a surprising twist, Jennifer also revealed that she is Cynthia’s older sister, and they shared several moments about the climate around sports and school when they grew up, and how it led to decision making in their adult years. It’s an episode for people who felt like they never quite fit in, are addicted to achievement, or are just trying to figure out who they are and what they want to do with their talents.
1 – Intro 00:24
2 – What you do for STL City FC 01:53
3 – STL City Ownership 04:08
4 – Mine to Define Performance Mindset Coaching 05:24
5 – Jennifer’s youth sports origin 09:14
6 – Fitting in as athlete, scholar, and girl 11:13
7 – Was it harder for girls to fit in 14:19
8 – Athletics and professional work still appearing at odds 16:35
9 – Women coaches acting like male coaches 18:38
10 – If you could go back to that Jennifer, what would you tell her 20:57
11 – Attracting what you put out there 22:54
12 – Staying true to yourself at the expense of fitting in 25:04
13 – Being yourself with understanding 29:23
14 – Legacy of Be a Good Girl 30:46
15 – Focus on getting A’s 34:58
16 – Getting Mono 37:52
17 – Taking a final for no reason 40:00
18 – Mrs. Wilson Story 41:48
19 – What did you learn in college 43:10
20 – Why are you so achievement driven? 48:14
21 – Fixed vs Scarcity Mindset 49:46
22 – Honor roll 51:01
23 – How did school excellence translate to career 55:23
24 – KMOX job 57:19
25 – Fearing success or failure in the real world 59:24
26 – Why leave Colorado 1:01:56
27 – Back to KMOX 1:02:53
28 – Leaving KMOX 1:04:04
29 – Becoming a stay at home mom 1:05:21
30 – Regrets as stay at home mom 1:08:25
31 – Creating Mine to Define 1:10:49
32 – Not just mental skills for sports, but for life 1:15:51
33 – On KMOX for MTD 1:17:25
34 – How MTD led to STL City FC 1:18:29
35 – Getting the call from Audacy 1:21:07
36 – I was saying no to myself 1:25:36
37 – Started interviewing players 1:27:24
38 – No accidents 1:28:17
39 – Doing color commentary 1:29:50
40 – Advice you have for others 1:31:37
41 – Not overthinking and putting consequences in context 1:33:36
42 – Contact info 1:34:51
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Young Shannon became an overachiever because she was a people pleaser. She needed to please others. And so that really developed in my adulthood as well. “
“They say, I’m still working 60, 80 hours a week. I got into this so I could pick my kids up from school and so I could attend their soccer games that are after school and I haven’t been able to attend one. I got into this so that we could go on great family vacations. And I haven’t been on a vacation now in five years. More people are coming to us for those reasons…it’s the lifestyle sacrifices that are causing people more pain than taking home a paycheck that isn’t what they thought it would be.”
It’s not about me selling and, you know, me making money. It’s about you being satisfied and happy with what you want and what you need. And I’ve always had that kind of philosophy, and my dad had that, too. And people recognize you’re not in it for yourself, you’re in it for them. And you’re sincere, and it really goes a long way.
Leadership is not about the leader. And I equate this back to basketball. When you have coach or coaches, they can’t go out on the court and shoot the ball and dribble the ball and pass the ball. But coaches have to be really good at getting work done through others. And so from a leadership perspective, that’s how I see it. As a leader, I have to be really good at getting work done through others.
“Gallup just got done with their survey for 2022. They found 25% better profitability in companies that have great employee cultures. Because when you have happy employees, happy employees make your customers happy. Happy employees want to invite other people to come work at their company. Happy employees want to share their ideas to make the company better. All of a sudden, you’ve created this culture where people want to contribute, and that’s the reason we do what we do.”
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