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Carrie Burggraf is a Business Consultant with Wide Awake Business. Business owners call Carrie when they want to get more from their sales efforts. She spent two decades at the start of her career as a geriatric physician’s assistant, eventually moving into a sales role at a home care assistance company in St. Louis. She’s an accomplished sales representative and business coach.
She talks to Cynthia about her early career, a tragedy that shaped her, raising her three sons, and her approach to sales. She breaks down sales interactions and demonstrates the right and wrong way to approach an interaction. This episode contains proven methods and would be valuable for any sales professional.
1 – Intro 00:25
2 – Background 03:13
3 – Looking back, what made it worth it 05:09
4 – Do you kids remember the hard times 07:45
5 – How do we adjust to recognize and celebrate wins 09:31
6 – When did you learn how to reframe? 12:58
7 – Why are we so hard on ourselves when we know positivity is a learned behavior? 16:32
8 – Using the phone tone to trigger positive feelings 17:24
9 – Kintsugi explanation 18:35
10 – Do we need challenges in our lives to become better 20:45
11 – In sales do you see people struggling with growth 22:55
12 – Asking questions in the sales process 24:06
13 – Can you think of a time where positive energy worked out for you 28:44
14 – Approach to networking 30:24
15 – How to move beyond fears in selling 32:36
16 – How do we prioritize self care 35:17
17 – Questions to get them to shift the paradigm 40:28
18 – Reinterpreting barriers 44:41
19 – How did you get so good at the question progression 45:44
20 – Relationships vs Transactions 47:35
21 – Importance of paradigm shift 48:45
22 – Importance of storytelling 52:35
23 – Selling hangers 54:44
24 – What do you mean by easy for you 57:25
25 – More on doing what you love that is easy to want to do 1:00:24
26 – How do we contact you 1:07:27
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“So many people come to us, and we’re like a mini vacation amongst the chaos of life, which is really cool. That wasn’t necessarily what I thought it was going to be, but to hear that I can drive five minutes and feel like I’m on vacation at a luxe resort. That’s amazing.”
“You gotta feed your own house first, your own four walls. And you can’t walk in, try to please everybody else. Cause you’re gonna walk out busy and broke.”
“I want my clients to feel comfortable. I want them to feel relaxed. And quite frankly, I don’t need to put on a suit to activate my brain, which is what you’re paying an attorney for.”
“I had shoved down that part of myself and that inner wisdom and intuition because I was so busy listening to, like, what the world wanted for me, what my family wanted for me, what success looked like that I couldn’t even hear my own voice anymore. And so it was coaching that really helped me rediscover that again. And for me, it was just totally transformative.”
“We outperform ourselves by 30% when we’re in a good mood… if you actually want to get more productivity, know what makes your people happy.”
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