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Kelly Spann is an attorney and entrepreneur who owns and operates three distinct law firms: FortmanSpann (franchise law), TM Law and Associates (trademark and copyright), and True Estate Planning (estate planning and probate). Her expertise lies in franchise law, where she exclusively represents franchisees against franchisors in an industry she describes as having “zero regulation” despite being promoted as highly regulated. This episode explores her unconventional journey from pregnant teen to legal powerhouse, her strategic approach to building multiple businesses, and her refreshingly authentic leadership style that breaks every stereotype about what attorneys should look like and how they should operate.
This episode is essential listening for aspiring entrepreneurs, current business owners, legal professionals, and anyone considering franchise ownership. Listeners will learn the hidden realities of the franchise industry, discover why traditional business advice often fails, and understand the power of authentic leadership and strategic delegation. Most importantly, you’ll gain practical wisdom about pivoting through life’s challenges, the importance of asking for help, and how to build sustainable businesses by being genuinely yourself rather than trying to fit someone else’s mold—knowledge you can immediately apply to your own professional and entrepreneurial journeys.
Professional Background & Journey (02:42 – 36:50)
Business Strategy & Structure (07:10 – 08:35)
️ Franchise Law Expertise (02:42 – 01:01:20)
Client Philosophy & Approach (10:06 – 26:04)
Leadership & Management Principles (43:21 – 48:20)
Professional Insights & Advice (01:06:34 – 01:29:16)
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Everybody has a light inside of them, and you have a choice. You can either use lighter fluid or an extinguisher. Same thing goes with everything. Same with people’s talents. You can either light it up or you can extinguish it.”
“If you follow this methodology, if you follow the pattern, the outcome is inevitable. You cannot mess it up because it’s just calculated moves that are in writing.”
One of the things I love to do if the opportunity presents itself as coach people, because I feel like that is the most, wow, fun, enriching thing that you can do for people. Because what happens is I believe that people behave for reasons, and you got to figure out what’s the root cause. So if someone reacts in a certain way, whether it’s anger, emotion, or whatever, there’s a reason why they’re reacting that way. And so I don’t think that people really want to react that way. They want to be their best self.
“I didn’t go into business from a business school background, and so I discounted a lot of my intuition and what I thought was right and what I should be doing and took other people’s advice sort of over my own thinking and eventually I always would wind up back to sort of what felt right to me was very different from the advice that I had been given in the business community.”
“The experience of going through the legal process is supposed to be about seeking justice. More often than not, people go through it and they’re just as scared and almost re-traumatized as they were when the injustice happened.”
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