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Meet Courtney English, a trademark business attorney and founder of Upscale Law who specializes in helping small business owners and entrepreneurs navigate the complete business lifecycle from startup to scaling. With expertise in brand protection, trademark law, and business contracts, Courtney has built her practice around being proactive rather than reactive, focusing on preventing costly legal problems before they arise. In this episode, she shares her journey from a small farm town to building a thriving legal practice, while revealing the critical legal steps every business owner must take to protect what they’ve built.
This episode is essential listening for current and aspiring entrepreneurs, especially women who are considering leaving corporate careers to start their own businesses or those already running small businesses without proper legal protection. Listeners will learn the three foundational legal steps every new business needs, how to protect their brand from copycats and domain thieves, why contracts are non-negotiable, and how to advocate for themselves in business relationships. Armed with this knowledge, business owners should immediately assess their current legal vulnerabilities, conduct trademark searches for their business names, establish proper contracts for all services, and most importantly, shift their mindset from seeing legal protection as an expense to viewing it as an investment in their business’s future success.
️ Essential Business Formation Framework (02:36 – 04:54)
Trademark Search Process (06:01 – 08:24)
Contract Importance & Common Issues (09:35 – 13:14)
50,000 in settlement fees.
Branding Pitfalls & Social Media (14:30 – 16:50)
Personal Background & Education (21:43 – 28:31)
Legal Education & Mindset Changes (32:04 – 35:24)
️ Trademark Law Specialization (36:01 – 39:55)
Brand Takedown Process (47:06 – 50:19)
3,000 plus legal fees – cost-benefit analysis important vs. principle-based decisions.
Client Success Stories (52:44 – 54:49)
Networking & Business Development (57:13 – 01:06:18)
Target Client Profile (01:09:09 – 01:12:17)
Business Philosophy & Approach (01:13:25 – 01:15:56)
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Everybody has a light inside of them, and you have a choice. You can either use lighter fluid or an extinguisher. Same thing goes with everything. Same with people’s talents. You can either light it up or you can extinguish it.”
“If you follow this methodology, if you follow the pattern, the outcome is inevitable. You cannot mess it up because it’s just calculated moves that are in writing.”
One of the things I love to do if the opportunity presents itself as coach people, because I feel like that is the most, wow, fun, enriching thing that you can do for people. Because what happens is I believe that people behave for reasons, and you got to figure out what’s the root cause. So if someone reacts in a certain way, whether it’s anger, emotion, or whatever, there’s a reason why they’re reacting that way. And so I don’t think that people really want to react that way. They want to be their best self.
“I didn’t go into business from a business school background, and so I discounted a lot of my intuition and what I thought was right and what I should be doing and took other people’s advice sort of over my own thinking and eventually I always would wind up back to sort of what felt right to me was very different from the advice that I had been given in the business community.”
“The experience of going through the legal process is supposed to be about seeking justice. More often than not, people go through it and they’re just as scared and almost re-traumatized as they were when the injustice happened.”
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We publish on the 1st and 3rd Tuesday of each month.
