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Heather J. Crider is a keynote speaker, certified neuroperformance coach and leading expert in high-performance growth and thought transformation. She empowers overwhelmed professionals to unleash brain-powered breakthroughs, unlock unstoppable performance, boundless energy, and deeper human connections.
Having served as a CEO who collaborated with numerous Fortune 500 companies, Heather understands the daily demands and stresses of life. Her interactive and practical approach has helped hundreds of individuals and organizations worldwide develop emotional intelligence and focus, with an emphasis on AI enablement.
Heather is also the host of the Go Reflect Yourself Podcast, and has been featured in Forbes, Yahoo Finance, Brainz Magazine, and Thrive Global.
She talks to Cynthia about how the brain works and why she got involved in neuroperformance. She tells her story of “having it all” only to see multiple pillars of her world crumble in a very short period of time. She came to understand how the brain drives behavior and how that can be guided to our advantage. This led her to coaching and speaking on this very topic, which she does in her own powerful keynote speeches. She also takes the stage with her legitimate rockstar partner, Mark Schulman, and they deliver an interactive keynote that gets rave reviews. You will learn how past traumas influence your current decisions, and how to change negative behavior patterns. It’s a fun episode full of valuable insights and takeaways.
1 – Intro 00:24
2 – What is Neuroperformance 01:52
3 – Functions of the brain 04:13
4 – Pitfalls of being an instant gratification society 07:10
5 – Morning Rituals 07:55
6 – Muscle memory in the brain 09:53
7 – An example of a morning routine 12:14
8 – Developing technical skills vs emotional skills 15:07
9 – Right Brain Left Brain Myth 17:43
10 – How Heather learned all of this 19:55
11 – Psychology of Financial Advisors 27:04
12 – Looking at behavior from a brain science perspective 28:03
13 – Doing harm reliving negative events 36:14
14 – Intentionally changing emotions attached to a memory 40:03
15 – Heather’s podcast 43:59
16 – How do you approach coaching people 47:25
17 – You can’t see what you don’t see 51:17
18 – More open to mental training 53:51
19 – Mental Health Awareness Month 54:38
20 – Rockstar approach to speaking 58:01
21 – Going from Frantic to Focused 1:05:52
22 – How Heather works with people and companies to improve 1:09:11
23 – Building better people and teams 1:10:34
24 – How it feels to see the transformation 1:12:31
25 – How do we find you 1:17:26
26 – Leadership not being taught enough 1:18:52
27 – The Power of the Pause 1:19:42
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Young Shannon became an overachiever because she was a people pleaser. She needed to please others. And so that really developed in my adulthood as well. “
“They say, I’m still working 60, 80 hours a week. I got into this so I could pick my kids up from school and so I could attend their soccer games that are after school and I haven’t been able to attend one. I got into this so that we could go on great family vacations. And I haven’t been on a vacation now in five years. More people are coming to us for those reasons…it’s the lifestyle sacrifices that are causing people more pain than taking home a paycheck that isn’t what they thought it would be.”
It’s not about me selling and, you know, me making money. It’s about you being satisfied and happy with what you want and what you need. And I’ve always had that kind of philosophy, and my dad had that, too. And people recognize you’re not in it for yourself, you’re in it for them. And you’re sincere, and it really goes a long way.
Leadership is not about the leader. And I equate this back to basketball. When you have coach or coaches, they can’t go out on the court and shoot the ball and dribble the ball and pass the ball. But coaches have to be really good at getting work done through others. And so from a leadership perspective, that’s how I see it. As a leader, I have to be really good at getting work done through others.
“Gallup just got done with their survey for 2022. They found 25% better profitability in companies that have great employee cultures. Because when you have happy employees, happy employees make your customers happy. Happy employees want to invite other people to come work at their company. Happy employees want to share their ideas to make the company better. All of a sudden, you’ve created this culture where people want to contribute, and that’s the reason we do what we do.”
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