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January 16, 2024

Heather J. Crider: From Frantic to Focused

Episode 24
“We don’t get taught how to think. We get taught how to do, and how to repeat things.”
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Heather J. Crider: From Frantic to Focused

Episode 24

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“The brain is trained and designed for survival. To avoid pain and to seek pleasure. That’s it. So we have to work with it. We have to understand our patterns. We have to understand those paths. Quite literally, the neuropathways in our brain.”

Heather J. Crider is a keynote speaker, certified neuroperformance coach and leading expert in high-performance growth and thought transformation. She empowers overwhelmed professionals to unleash brain-powered breakthroughs, unlock unstoppable performance, boundless energy, and deeper human connections.

Having served as a CEO who collaborated with numerous Fortune 500 companies, Heather understands the daily demands and stresses of life. Her interactive and practical approach has helped hundreds of individuals and organizations worldwide develop emotional intelligence and focus, with an emphasis on AI enablement.

Heather is also the host of the Go Reflect Yourself Podcast, and has been featured in Forbes, Yahoo Finance, Brainz Magazine, and Thrive Global.

She talks to Cynthia about how the brain works and why she got involved in neuroperformance. She tells her story of “having it all” only to see multiple pillars of her world crumble in a very short period of time. She came to understand how the brain drives behavior and how that can be guided to our advantage. This led her to coaching and speaking on this very topic, which she does in her own powerful keynote speeches. She also takes the stage with her legitimate rockstar partner, Mark Schulman, and they deliver an interactive keynote that gets rave reviews. You will learn how past traumas influence your current decisions, and how to change negative behavior patterns. It’s a fun episode full of valuable insights and takeaways.

Guest Contact Information

Heather J. Crider

High-Performance Neurocoach
Heahter J. Crider & Cole

Links from the Episode

Show Notes

1 – Intro 00:24
2 – What is Neuroperformance 01:52
3 – Functions of the brain 04:13
4 – Pitfalls of being an instant gratification society 07:10
5 – Morning Rituals 07:55
6 – Muscle memory in the brain 09:53
7 – An example of a morning routine 12:14
8 – Developing technical skills vs emotional skills 15:07
9 – Right Brain Left Brain Myth 17:43
10 – How Heather learned all of this 19:55
11 – Psychology of Financial Advisors 27:04
12 – Looking at behavior from a brain science perspective 28:03
13 – Doing harm reliving negative events 36:14
14 – Intentionally changing emotions attached to a memory 40:03
15 – Heather’s podcast 43:59
16 – How do you approach coaching people 47:25
17 – You can’t see what you don’t see 51:17
18 – More open to mental training 53:51
19 – Mental Health Awareness Month 54:38
20 – Rockstar approach to speaking 58:01
21 – Going from Frantic to Focused 1:05:52
22 – How Heather works with people and companies to improve 1:09:11
23 – Building better people and teams 1:10:34
24 – How it feels to see the transformation 1:12:31
25 – How do we find you 1:17:26
26 – Leadership not being taught enough 1:18:52
27 – The Power of the Pause 1:19:42

Content Notice

This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.

Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.

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