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Author of the highly acclaimed book, “Your Success is in YOU!: Empowering and Equipping You to Create Your Best Career Ever!”, Bernie Frazier, SPHR is an author, speaker, career coach/strategist, and talent acquisition expert whose mission is to help people overcome barriers to create greater success.
Bernie spent over 25 years leading corporate recruiting organizations, has served as keynote speaker for Fortune 500 corporations and organizations, and has coached clients globally from C-Suite executives to individual contributors.
She also served as the “Career Coach” on KSDK’s Today in St. Louis – the St. Louis NBC affiliate, shared timeless job search tips on SiriusXM and KTRS 550 AM radio in St. Louis, has been featured in the New York Times, and profiled in the St. Louis Business Journal.
She talks to Cynthia about her path to became a Career Strategist. She covers her early years in sales and how she learned how to be a great leader from her leader. As she plotted her career path, she noticed that certain past experiences and skills kept resurfacing in her mind, which guided her ultimate decisions. Now she helps others see those same patterns and find a career in alignment with who they are and what they love. Bernie has accumulated personal and professional wisdom over her 50+ years and she shares it all in this episode.
1 – Intro 00:24
2 – What does Bernie do? 03:03
3 – What is a career coach 04:02
4 – How does career coaching process start 06:20
5 – How did you discover these trends 08:47
6 – Meeting experience with execs 10:00
7 – Bernie’s 5th grade story 13:33
8 – Was using your voice an innate trait? 15:15
9 – Good story of a-ha moment in coaching 17:19
10 – Leaders who aren’t suited for leadership 20:20
11 – Value of good leaders 22:49
12 – Leader of 30 years ago 23:43
13 – Why do leaders miss the obvious 27:10
14 – Why did you leave because of a boss 29:06
15 – What is the LOVE acronym for great leadership 30:48
16 – The job of a leader 38:50
17 – What causes an employee to lose engagement 40:45
18 – Importance of offering leadership training 42:10
19 – Having difficult conversations 43:56
20 – Your coaching practice origins 46:32
21 – Two instances where you identified your gifts 48:43
22 – What kind of gaps dd you want to fill for people 52:13
23 – Your Book: Your Success is in YOU 55:53
24 – Asking yourself: What do you want? 58:54
25 – Women aren’t conditioned to think about what they want 59:38
26 – How do you guide someone to answer what they want? 1:01:43
27 – Wisdom with age 1:04:56
28 – External views don’t always match the internal reality 1:07:01
29 – How to keep showing up 1:10:28
30 – Helping people feel seen and heard 1:13:51
31 – Knowing who you are before you can be comfortable with who that is 1:15:29
32 – Perspective changes in 40’s and 50’s 1:18:13
33 – Philosophy on age 1:19:03
34 – Not waiting to seek a better life 1:19:35
35 – Doing the work that you really want 1:21:51
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“The experience of going through the legal process is supposed to be about seeking justice. More often than not, people go through it and they’re just as scared and almost re-traumatized as they were when the injustice happened.”
“The difference between traditional talk therapy and EMDR is that traditional talk therapy is kind of what I was talking about—the superficial level of learning skills to manage the symptom—whereas EMDR gets rid of the symptoms.”
“These are brilliant people. But they’ve been so hyper focused on their career path that they don’t have the greatest life skills. They don’t know how to manage their finances, they don’t know how to buy a house, they don’t know what to budget for.”
“What we’re really trying to create here is generational change. And when the kids are in our facility, seeing their moms doing this work, it shows them a completely different path. That, and to no fault of their moms. It just, it never seemed possible. So we’re possibility creators.”
“You can only lead as far as you’ve healed, because until you start to recognize that, you will perpetuate the same mistakes that got you there before, either yourself or the leader that you were under. And that’s why the healing part is so important, because it comes up again and you’re like, okay, wait, this is what this is.”
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