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This episode of The She Lift Project Podcast features April Porter, a successful entrepreneur, business strategist, and franchising expert. April shares her insights on helping small business owners bridge the gap between passion and profitability by uncovering the “Secret Sauce” for sustainable success. Through candid conversations, April highlights the importance of mindset, resilience, and practical strategies to overcome common challenges faced by entrepreneurs.
This episode is a must-listen for aspiring entrepreneurs, small business owners, and anyone looking to refine their approach to scaling a business while maintaining balance in life. Listeners will gain actionable advice on navigating the complexities of business ownership, avoiding common pitfalls, and leveraging expert guidance to achieve their goals. By the end of the episode, you’ll have fresh perspectives and practical tips to align your vision, passion, and strategies for long-term success.
Small Business Challenges and Education (11:26 – 22:22)
Secret Sauce and Business Growth (22:22 – 32:41)
Business Psychology and Personal Development (32:41 – 41:05)
Success Strategies and Mindset (41:05 – 50:35)
⚖️ April’s Background and Career Journey (50:36 – 58:50)
Business Education and Economics (58:50 – 01:09:56)
Vision and Future Planning (01:09:57 – 01:19:51)
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Young Shannon became an overachiever because she was a people pleaser. She needed to please others. And so that really developed in my adulthood as well. “
It’s not about me selling and, you know, me making money. It’s about you being satisfied and happy with what you want and what you need. And I’ve always had that kind of philosophy, and my dad had that, too. And people recognize you’re not in it for yourself, you’re in it for them. And you’re sincere, and it really goes a long way.
Leadership is not about the leader. And I equate this back to basketball. When you have coach or coaches, they can’t go out on the court and shoot the ball and dribble the ball and pass the ball. But coaches have to be really good at getting work done through others. And so from a leadership perspective, that’s how I see it. As a leader, I have to be really good at getting work done through others.
“Gallup just got done with their survey for 2022. They found 25% better profitability in companies that have great employee cultures. Because when you have happy employees, happy employees make your customers happy. Happy employees want to invite other people to come work at their company. Happy employees want to share their ideas to make the company better. All of a sudden, you’ve created this culture where people want to contribute, and that’s the reason we do what we do.”
“I think that what I’m able to do in the program is to create the brave space that women need to be vulnerable, to do the internal work that has to happen, to have great and deep, thoughtful, reflective conversations, to bring in a lot of other great women. But at the end of it, that she’s breaking out of that chrysalis and she’s got her wings.”
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We publish on the 1st and 3rd Tuesday of each month.
