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Cassie Berger is a Regional Sales Manager at Shure. She is an accomplished sales professional who is an expert at building meaningful relationships with clients, vendors, and friends.
She talks to Cynthia about her unusual route into this audio industry, the challenges that women face in sales roles with male clients, and the challenges she faced raising her two daughters while traveling. Cassie has strong ideas on how to advocate for yourself and her success is proof that it works.
1 – Introduction to Cassie Berger 00:23
2 – What Cassie does professionally 01:58
3 – How did you end up where you are today? 04:02
4 – Transitioning from stay at home mom into single mom professional 08:05
5 – Internal battle between motherhood and career 10:56
6 – Who wanted you to fail and why? 13:59
7 – How did grandmother give advice in spite of everything else? 18:01
8 – Support you had to succeed 19:02
9 – Moving to a city away from your kids 19:59
10 – How did you get yourself through this tough time away from kids? 22:36
11 – Is the routing thing a woman thing? 25:24
12 – Order and chaos 26:14
13 – How do we teach young people these adaptation skills? 29:45
14 – Importance of acknowledging feelings 31:38
15 – Challenges in Male Dominated Industry 34:46
16 – What part is challenging 40:04
17 – How did you like being tested 41:52
18 – Building relationships with clients 44:25
19 – How do you let men know you’d like to be invited 46:49
20 – Is it authentic to build a relationship over experiences you don’t enjoy 48:09
21 – Longevity in relationship gives you flexibility 50:33
22 – Have faith to be yourself 55:11
23 – Trusting authentic self 57:19
24 – Finding your passions in business development role 58:41
25 – Finding a way to put relationships first 1:00:56
26 – Finding the confidence to be authentic 1:02:47
27 – Importance of negotiating your terms 1:03:13
28 – Courage to try new things 1:05:43
29 – How can women get out of their own way? 1:08:18
30 – Successful people persevere no matter what 1:10:48
31 – How to work with Cassie 1:11:37
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Young Shannon became an overachiever because she was a people pleaser. She needed to please others. And so that really developed in my adulthood as well. “
“They say, I’m still working 60, 80 hours a week. I got into this so I could pick my kids up from school and so I could attend their soccer games that are after school and I haven’t been able to attend one. I got into this so that we could go on great family vacations. And I haven’t been on a vacation now in five years. More people are coming to us for those reasons…it’s the lifestyle sacrifices that are causing people more pain than taking home a paycheck that isn’t what they thought it would be.”
It’s not about me selling and, you know, me making money. It’s about you being satisfied and happy with what you want and what you need. And I’ve always had that kind of philosophy, and my dad had that, too. And people recognize you’re not in it for yourself, you’re in it for them. And you’re sincere, and it really goes a long way.
Leadership is not about the leader. And I equate this back to basketball. When you have coach or coaches, they can’t go out on the court and shoot the ball and dribble the ball and pass the ball. But coaches have to be really good at getting work done through others. And so from a leadership perspective, that’s how I see it. As a leader, I have to be really good at getting work done through others.
“Gallup just got done with their survey for 2022. They found 25% better profitability in companies that have great employee cultures. Because when you have happy employees, happy employees make your customers happy. Happy employees want to invite other people to come work at their company. Happy employees want to share their ideas to make the company better. All of a sudden, you’ve created this culture where people want to contribute, and that’s the reason we do what we do.”
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