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Author of the highly acclaimed book, “Your Success is in YOU!: Empowering and Equipping You to Create Your Best Career Ever!”, Bernie Frazier, SPHR is an author, speaker, career coach/strategist, and talent acquisition expert whose mission is to help people overcome barriers to create greater success.
Bernie spent over 25 years leading corporate recruiting organizations, has served as keynote speaker for Fortune 500 corporations and organizations, and has coached clients globally from C-Suite executives to individual contributors.
She also served as the “Career Coach” on KSDK’s Today in St. Louis – the St. Louis NBC affiliate, shared timeless job search tips on SiriusXM and KTRS 550 AM radio in St. Louis, has been featured in the New York Times, and profiled in the St. Louis Business Journal.
She talks to Cynthia about her path to became a Career Strategist. She covers her early years in sales and how she learned how to be a great leader from her leader. As she plotted her career path, she noticed that certain past experiences and skills kept resurfacing in her mind, which guided her ultimate decisions. Now she helps others see those same patterns and find a career in alignment with who they are and what they love. Bernie has accumulated personal and professional wisdom over her 50+ years and she shares it all in this episode.
1 – Intro 00:24
2 – What does Bernie do? 03:03
3 – What is a career coach 04:02
4 – How does career coaching process start 06:20
5 – How did you discover these trends 08:47
6 – Meeting experience with execs 10:00
7 – Bernie’s 5th grade story 13:33
8 – Was using your voice an innate trait? 15:15
9 – Good story of a-ha moment in coaching 17:19
10 – Leaders who aren’t suited for leadership 20:20
11 – Value of good leaders 22:49
12 – Leader of 30 years ago 23:43
13 – Why do leaders miss the obvious 27:10
14 – Why did you leave because of a boss 29:06
15 – What is the LOVE acronym for great leadership 30:48
16 – The job of a leader 38:50
17 – What causes an employee to lose engagement 40:45
18 – Importance of offering leadership training 42:10
19 – Having difficult conversations 43:56
20 – Your coaching practice origins 46:32
21 – Two instances where you identified your gifts 48:43
22 – What kind of gaps dd you want to fill for people 52:13
23 – Your Book: Your Success is in YOU 55:53
24 – Asking yourself: What do you want? 58:54
25 – Women aren’t conditioned to think about what they want 59:38
26 – How do you guide someone to answer what they want? 1:01:43
27 – Wisdom with age 1:04:56
28 – External views don’t always match the internal reality 1:07:01
29 – How to keep showing up 1:10:28
30 – Helping people feel seen and heard 1:13:51
31 – Knowing who you are before you can be comfortable with who that is 1:15:29
32 – Perspective changes in 40’s and 50’s 1:18:13
33 – Philosophy on age 1:19:03
34 – Not waiting to seek a better life 1:19:35
35 – Doing the work that you really want 1:21:51
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
It’s not about me selling and, you know, me making money. It’s about you being satisfied and happy with what you want and what you need. And I’ve always had that kind of philosophy, and my dad had that, too. And people recognize you’re not in it for yourself, you’re in it for them. And you’re sincere, and it really goes a long way.
Leadership is not about the leader. And I equate this back to basketball. When you have coach or coaches, they can’t go out on the court and shoot the ball and dribble the ball and pass the ball. But coaches have to be really good at getting work done through others. And so from a leadership perspective, that’s how I see it. As a leader, I have to be really good at getting work done through others.
“Gallup just got done with their survey for 2022. They found 25% better profitability in companies that have great employee cultures. Because when you have happy employees, happy employees make your customers happy. Happy employees want to invite other people to come work at their company. Happy employees want to share their ideas to make the company better. All of a sudden, you’ve created this culture where people want to contribute, and that’s the reason we do what we do.”
“I think that what I’m able to do in the program is to create the brave space that women need to be vulnerable, to do the internal work that has to happen, to have great and deep, thoughtful, reflective conversations, to bring in a lot of other great women. But at the end of it, that she’s breaking out of that chrysalis and she’s got her wings.”
As lawyers, we’re expected to have all the answers and be right 1000% of the time…Actually, we are humans. We are going to make mistakes. It’s actually a beautiful opportunity, when we make a mistake, to show up for our clients in the right way, own those mistakes, and then fix them on our dime. It’s really that simple. You actually deepen a relationship.
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