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Tara Kinney is the Co-Founder and CEO of Atomic Revenue. She loves taking action to impact revenue performance and improve productivity results for her business customers, their employees, our employees, as well as vendors, channel partners, and suppliers.
She talks to Cynthia about how her upbringing shaped her approach to her career, how she learned to make her voice heard in male dominated environments, and how to evaluate your strengths and weaknesses for peak performance.
1 – Introduction 00:24
2 – What are you doing today? 01:52
3 – How did you get started on this career path? 03:26
4 – What was one of the jobs you stumbled into? 07:18
5 – Where did your confidence come from? 09:46
6 – What is your family dynamic 11:31
7 – Foundation for strengths started when you were younger 14:50
8 – Tell me more about becoming your boss’s boss 16:02
9 – How did win over your reports? 20:39
10 – Advice on how to be true to yourself 22:14
11 – A process you follow to deliver bad news 24:54
12 – What are the best lessons you’ve learned 27:01
13 – How do you approach getting to know someone 31:51
14 – Tell me about a time where you delivered good news 35:42
15 – Is your approach to delivering good news and bad news the same 37:19
16 – Mentors obstacles or mistakes 45:25
17 – Strengths and weaknesses 47:49
18 – How do you build a diverse team 50:02
19 – How did you navigate male centric circles 53:53
20 – Why be intimidated by women 57:36
21 – How do we overcome the gender misconceptions 59:45
22 – What’s next for Tara 1:03:22
23 – How do we find you 1:07:50
24 – Living within core values 1:09:37
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
We have level 1 to 10. 10 is being at the top level. You have your faces, you have your attack, your energy, all the things to be at the highest level for themselves. That’s level 10…If they want to be at a level 10, they’ll work at a level 10. That means in classwork, not just on stage.
“Young Shannon became an overachiever because she was a people pleaser. She needed to please others. And so that really developed in my adulthood as well. “
“They say, I’m still working 60, 80 hours a week. I got into this so I could pick my kids up from school and so I could attend their soccer games that are after school and I haven’t been able to attend one. I got into this so that we could go on great family vacations. And I haven’t been on a vacation now in five years. More people are coming to us for those reasons…it’s the lifestyle sacrifices that are causing people more pain than taking home a paycheck that isn’t what they thought it would be.”
It’s not about me selling and, you know, me making money. It’s about you being satisfied and happy with what you want and what you need. And I’ve always had that kind of philosophy, and my dad had that, too. And people recognize you’re not in it for yourself, you’re in it for them. And you’re sincere, and it really goes a long way.
Leadership is not about the leader. And I equate this back to basketball. When you have coach or coaches, they can’t go out on the court and shoot the ball and dribble the ball and pass the ball. But coaches have to be really good at getting work done through others. And so from a leadership perspective, that’s how I see it. As a leader, I have to be really good at getting work done through others.
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