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Jennifer Siess is a broadcaster for Audacy. She does sideline reporting and occasional color commentary for the STL City SC radio broadcast through Y98 in St. Louis, and hosts the St. Louis Soccer Report radio show on KMOX. She’s also the Founder of Mine to Define, a personal coaching program designed to teach youth athletes how to approach the mental side of sports. She works with players individually, as well as teams, and many other clients have seen a remarkable improvement in delivering peak performance in games.
She talks to Cynthia about her long and winding road to her current role at KMOX. She also covers the importance of mental preparation for sports and life. In a surprising twist, Jennifer also revealed that she is Cynthia’s older sister, and they shared several moments about the climate around sports and school when they grew up, and how it led to decision making in their adult years. It’s an episode for people who felt like they never quite fit in, are addicted to achievement, or are just trying to figure out who they are and what they want to do with their talents.
1 – Intro 00:24
2 – What you do for STL City FC 01:53
3 – STL City Ownership 04:08
4 – Mine to Define Performance Mindset Coaching 05:24
5 – Jennifer’s youth sports origin 09:14
6 – Fitting in as athlete, scholar, and girl 11:13
7 – Was it harder for girls to fit in 14:19
8 – Athletics and professional work still appearing at odds 16:35
9 – Women coaches acting like male coaches 18:38
10 – If you could go back to that Jennifer, what would you tell her 20:57
11 – Attracting what you put out there 22:54
12 – Staying true to yourself at the expense of fitting in 25:04
13 – Being yourself with understanding 29:23
14 – Legacy of Be a Good Girl 30:46
15 – Focus on getting A’s 34:58
16 – Getting Mono 37:52
17 – Taking a final for no reason 40:00
18 – Mrs. Wilson Story 41:48
19 – What did you learn in college 43:10
20 – Why are you so achievement driven? 48:14
21 – Fixed vs Scarcity Mindset 49:46
22 – Honor roll 51:01
23 – How did school excellence translate to career 55:23
24 – KMOX job 57:19
25 – Fearing success or failure in the real world 59:24
26 – Why leave Colorado 1:01:56
27 – Back to KMOX 1:02:53
28 – Leaving KMOX 1:04:04
29 – Becoming a stay at home mom 1:05:21
30 – Regrets as stay at home mom 1:08:25
31 – Creating Mine to Define 1:10:49
32 – Not just mental skills for sports, but for life 1:15:51
33 – On KMOX for MTD 1:17:25
34 – How MTD led to STL City FC 1:18:29
35 – Getting the call from Audacy 1:21:07
36 – I was saying no to myself 1:25:36
37 – Started interviewing players 1:27:24
38 – No accidents 1:28:17
39 – Doing color commentary 1:29:50
40 – Advice you have for others 1:31:37
41 – Not overthinking and putting consequences in context 1:33:36
42 – Contact info 1:34:51
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“Everybody has a light inside of them, and you have a choice. You can either use lighter fluid or an extinguisher. Same thing goes with everything. Same with people’s talents. You can either light it up or you can extinguish it.”
“If you follow this methodology, if you follow the pattern, the outcome is inevitable. You cannot mess it up because it’s just calculated moves that are in writing.”
One of the things I love to do if the opportunity presents itself as coach people, because I feel like that is the most, wow, fun, enriching thing that you can do for people. Because what happens is I believe that people behave for reasons, and you got to figure out what’s the root cause. So if someone reacts in a certain way, whether it’s anger, emotion, or whatever, there’s a reason why they’re reacting that way. And so I don’t think that people really want to react that way. They want to be their best self.
“I didn’t go into business from a business school background, and so I discounted a lot of my intuition and what I thought was right and what I should be doing and took other people’s advice sort of over my own thinking and eventually I always would wind up back to sort of what felt right to me was very different from the advice that I had been given in the business community.”
“The experience of going through the legal process is supposed to be about seeking justice. More often than not, people go through it and they’re just as scared and almost re-traumatized as they were when the injustice happened.”
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