November 7, 2023
Episode 19
A strategy consultant very often acts as a psychologist or a coach to an executive.
Episode 19

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Good strategy for me, in the end, is a set of choices. And it sounds overly simple, but I think it's good that it sounds overly simple because that's kind of true in the end. It is a set of choices, and when you make the choices you also choose to leave something out. You choose not to do certain things. And that's very, very important.

Ida Martikainen is a Senior Consultant with Collaborative Strategies Inc. (CSI). She is a leadership coach and a strategy advisor who helps organizations and executives develop resilient strategies and robust stakeholder relations. She empowers firms and not-for-profits to navigate the challenges of transparency, collaboration, and rapid change. Ida has developed, communicated, and executed plans that create intentional change, purposefully aligned with strategic goals, for both privately held and public entities across the globe.

She talks to Cynthia about her approach to career goals, the skills needed for effective consulting, and how she was challenged to think better early in her career. As a transplant from Helsinki, Finland to St. Louis, MO she has undergone quite a life transformation, and she brings a fresh new perspective to the podcast.

Guest Contact Information

Ida Martikainen

Senior Consultant
Collaborative Strategies Inc

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Show Notes

1 – Introduction 00:24
2 – Building Community 03:36
3 – Story that explains what you do 05:17
4 – How does your team work with clients 10:17
5 – Importance of External Point of View 14:42
6 – Ida’s history 16:45
7 – Her role in communications projects 20:45
8 – Projects that stand out 25:25
9 – Cultural differences between Finland and US 28:31
10 – Young Ida know what she wanted to do 32:21
11 – Principles and values that drive you 34:28
12 – Story of an embarrassment 37:25
13 – How do you think better? 42:14
14 – More factors on learning to think better 44:51
15 – Advice to young Ida 46:24
16 – Understanding strengths and weaknesses and how to fill in the gaps 49:08
17 – How you arrived in St. Louis 50:49
18 – Differences between US and Finland 54:48
19 – Working to the point of burnout 59:10
20 – Normalizing new roles around the home for men 1:02:04
21 – Never feeling constrained as a professional woman 1:03:28
22 – Seeing yourself as a professional, not professional woman 1:08:01
23 – Recap of what’s been covered 1:08:49
24 – Being a shock to business systems 1:13:33
25 – Contacting Ida 1:14:17
26 – Who we work with 1:14:46

Content Notice

This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.

Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.

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