1 – Introduction 00:24
2 – Building Community 03:36
3 – Story that explains what you do 05:17
4 – How does your team work with clients 10:17
5 – Importance of External Point of View 14:42
6 – Ida’s history 16:45
7 – Her role in communications projects 20:45
8 – Projects that stand out 25:25
9 – Cultural differences between Finland and US 28:31
10 – Young Ida know what she wanted to do 32:21
11 – Principles and values that drive you 34:28
12 – Story of an embarrassment 37:25
13 – How do you think better? 42:14
14 – More factors on learning to think better 44:51
15 – Advice to young Ida 46:24
16 – Understanding strengths and weaknesses and how to fill in the gaps 49:08
17 – How you arrived in St. Louis 50:49
18 – Differences between US and Finland 54:48
19 – Working to the point of burnout 59:10
20 – Normalizing new roles around the home for men 1:02:04
21 – Never feeling constrained as a professional woman 1:03:28
22 – Seeing yourself as a professional, not professional woman 1:08:01
23 – Recap of what’s been covered 1:08:49
24 – Being a shock to business systems 1:13:33
25 – Contacting Ida 1:14:17
26 – Who we work with 1:14:46