September 16, 2025

Maxine Clark: The Power of Kid Think in Business

Episode 58
Everywhere I go, I see a business opportunity. It’s just the way my brain works.

Maxine Clark: The Power of Kid Think in Business

Episode 58

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The first thing I would say, and maybe the only thing is be curious, ask questions, don't be afraid to ask a question. And if you're thinking about it, write it down so you'll remember it in the future.

Join host Cynthia Kirkpatrick for an inspiring conversation with Maxine Clark, the visionary founder of Build-A-Bear Workshop. Clark is not only the creator of the beloved stuffed animal empire but also a passionate community leader, educator at Washington University, and current ambassador for St. Louis through her work on the Delmar Divine project. This episode explores Clark’s remarkable journey from law school aspirations to retail revolution, revealing how curiosity, authenticity, and “kid think” became the foundation of her extraordinary success.

This episode is perfect for entrepreneurs, business leaders, and anyone seeking to rediscover their sense of wonder and possibility. Listeners will learn how to harness curiosity as a superpower, build authentic connections in business and life, and recognize opportunity in everyday moments. After listening, they’ll be equipped with practical wisdom about customer-focused innovation, the importance of asking questions, and how to maintain childlike creativity while building serious business success.

Show Notes

Early Life and Influences (00:00 – 09:08)

  • Maxine Clark, founder of Build-A-Bear Workshop, shares her journey from aspiring lawyer to retail entrepreneur and current ambassador to St. Louis
  • Mother worked as Eleanor Roosevelt’s private traveling secretary during Franklin’s presidency, exposing her to institutional problems and inspiring social change
  • Mother started a school for children with Down syndrome, advocating for mainstreaming and government services
  • Growing up in 1950s-60s Miami during civil rights movement shaped her desire to pursue careers traditionally closed to women
  • High school journalism teacher Mrs. Adams submitted her editorial about teacher pay inequity to Columbia Scholastic Press Association, earning her a college scholarship

Educational Journey and Career Foundation (09:08 – 19:28)

  • University of Florida business school only accepted one woman per year; professor recommended University of Georgia which welcomed women
  • Neighborhood in Miami provided diverse economic backgrounds and strong community support, similar to St. Louis’s connectivity culture
  • Kept a diary inspired by Anne Frank’s Diary during Cuban Missile Crisis, documenting her thoughts from age 12-30s
  • Point guard position in basketball taught leadership skills that translated to business team management

Professional Development and Retail Experience (19:28 – 39:19)

  • Title IX and women’s sports participation identified as crucial for developing female business leaders over past 50 years
  • Reading diverse books including Cherry Student Nurse series exposed her to different career possibilities and workforce development
  • Curiosity identified as her ‘superpower’ – being naturally inquisitive like a reporter to learn from everyone
  • May Company training emphasized constant customer interaction and store presence to understand consumer needs

Build-A-Bear Genesis and Early Development (39:19 – 59:05)

  • Build-A-Bear idea originated when friend’s 10-year-old daughter Katie suggested making Beanie Babies during shopping trip; Maxine envisioned scalable mall concept
  • Created Cub Advisory Board with 12-15 children as first board of directors to guide product development
  • Galleria Mall welcomed the new store concept, but banks in St. Louis refused to lend to female-owned business
  • Richard Davis from Cincinnati bank became crucial financial partner when local banks declined

Investment and Growth Strategy (59:07 – 01:09:07)

  • Barney Ebsworth invested $4.5 million after reading Business Journal article by Linda Postell, becoming 20% owner before first store opened
  • Company went public in 2004 on New York Stock Exchange; 250 million stuffed animals sold to date
  • ‘Ford budget’ philosophy: figure out how to execute big vision with limited resources rather than limiting vision to available funds
  • Single company rule: ‘No one customer can put us out of business’ – empowered employees to make customer-focused decisions

️ Current Work and Legacy Projects (01:09:08 – 01:14:49)

  • Delmar Divine project: reimagining old St. Luke’s Hospital into community space serving West End neighborhood since 2015
  • Learning about St. Louis’s Black community history and incorporating community feedback into development plans
  • Teaching at Washington University, exposing students to entrepreneurial opportunities and real-world problem-solving
  • Identified hospital waste opportunity: exploring recycling into polyester

Content Notice

This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.

Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.

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