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Join host Cynthia Kirkpatrick for an inspiring conversation with Maxine Clark, the visionary founder of Build-A-Bear Workshop. Clark is not only the creator of the beloved stuffed animal empire but also a passionate community leader, educator at Washington University, and current ambassador for St. Louis through her work on the Delmar Divine project. This episode explores Clark’s remarkable journey from law school aspirations to retail revolution, revealing how curiosity, authenticity, and “kid think” became the foundation of her extraordinary success.
This episode is perfect for entrepreneurs, business leaders, and anyone seeking to rediscover their sense of wonder and possibility. Listeners will learn how to harness curiosity as a superpower, build authentic connections in business and life, and recognize opportunity in everyday moments. After listening, they’ll be equipped with practical wisdom about customer-focused innovation, the importance of asking questions, and how to maintain childlike creativity while building serious business success.
Early Life and Influences (00:00 – 09:08)
Educational Journey and Career Foundation (09:08 – 19:28)
Professional Development and Retail Experience (19:28 – 39:19)
Build-A-Bear Genesis and Early Development (39:19 – 59:05)
Investment and Growth Strategy (59:07 – 01:09:07)
️ Current Work and Legacy Projects (01:09:08 – 01:14:49)
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“I got to a point in Frank’s office where I realized there was kind of a ceiling. People that I had come in after me, I was training, were now moving up. And my ego got to the best of me. This is the dream job. Like, what happens after Frank Gehry? What could possibly be next after that?”
We’re catalysts for better conversation. And we know at Filament that the teams that we work with are not looking for the right answer, because there’s no such thing as the right answer. There is the next best answer to the questions that we’re asking.
“Research actually shows when there’s this lack of trust in a relationship, this lack of connection, the same part of our brain that processes physical pain gets activated when there’s an emotional pain. Right? And so if I’m feeling rejected or I’m feeling like I’m not part of the team or I’m not valued in any way, that part of our brain activates and says, like, pain. And so if you think about it in that way, think about the number of people who are walking around your office every day in pain.”
“Women in their 40s start to disappear from photographs because they think that they’re not young enough, thin enough, pretty enough. But the truth is that when you are in your 40s, you are leading a company, you’ve had children, you have a family, you’re doing things in your community. This is when you should be photographed.”
“You have to be cautious and mindful of the board of directors you invite into your head. And we as women especially listen terribly to that board of directors. And if you have one bad seat on there, one bad teacher, one bad classmate, one whatever from your history that you are listening to, it can really sabotage you.”
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