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Cassie Berger is a Regional Sales Manager at Shure. She is an accomplished sales professional who is an expert at building meaningful relationships with clients, vendors, and friends.
She talks to Cynthia about her unusual route into this audio industry, the challenges that women face in sales roles with male clients, and the challenges she faced raising her two daughters while traveling. Cassie has strong ideas on how to advocate for yourself and her success is proof that it works.
1 – Introduction to Cassie Berger 00:23
2 – What Cassie does professionally 01:58
3 – How did you end up where you are today? 04:02
4 – Transitioning from stay at home mom into single mom professional 08:05
5 – Internal battle between motherhood and career 10:56
6 – Who wanted you to fail and why? 13:59
7 – How did grandmother give advice in spite of everything else? 18:01
8 – Support you had to succeed 19:02
9 – Moving to a city away from your kids 19:59
10 – How did you get yourself through this tough time away from kids? 22:36
11 – Is the routing thing a woman thing? 25:24
12 – Order and chaos 26:14
13 – How do we teach young people these adaptation skills? 29:45
14 – Importance of acknowledging feelings 31:38
15 – Challenges in Male Dominated Industry 34:46
16 – What part is challenging 40:04
17 – How did you like being tested 41:52
18 – Building relationships with clients 44:25
19 – How do you let men know you’d like to be invited 46:49
20 – Is it authentic to build a relationship over experiences you don’t enjoy 48:09
21 – Longevity in relationship gives you flexibility 50:33
22 – Have faith to be yourself 55:11
23 – Trusting authentic self 57:19
24 – Finding your passions in business development role 58:41
25 – Finding a way to put relationships first 1:00:56
26 – Finding the confidence to be authentic 1:02:47
27 – Importance of negotiating your terms 1:03:13
28 – Courage to try new things 1:05:43
29 – How can women get out of their own way? 1:08:18
30 – Successful people persevere no matter what 1:10:48
31 – How to work with Cassie 1:11:37
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“The experience of going through the legal process is supposed to be about seeking justice. More often than not, people go through it and they’re just as scared and almost re-traumatized as they were when the injustice happened.”
“The difference between traditional talk therapy and EMDR is that traditional talk therapy is kind of what I was talking about—the superficial level of learning skills to manage the symptom—whereas EMDR gets rid of the symptoms.”
“These are brilliant people. But they’ve been so hyper focused on their career path that they don’t have the greatest life skills. They don’t know how to manage their finances, they don’t know how to buy a house, they don’t know what to budget for.”
“What we’re really trying to create here is generational change. And when the kids are in our facility, seeing their moms doing this work, it shows them a completely different path. That, and to no fault of their moms. It just, it never seemed possible. So we’re possibility creators.”
“You can only lead as far as you’ve healed, because until you start to recognize that, you will perpetuate the same mistakes that got you there before, either yourself or the leader that you were under. And that’s why the healing part is so important, because it comes up again and you’re like, okay, wait, this is what this is.”
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