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Cassie Berger is a Regional Sales Manager at Shure. She is an accomplished sales professional who is an expert at building meaningful relationships with clients, vendors, and friends.
She talks to Cynthia about her unusual route into this audio industry, the challenges that women face in sales roles with male clients, and the challenges she faced raising her two daughters while traveling. Cassie has strong ideas on how to advocate for yourself and her success is proof that it works.
1 – Introduction to Cassie Berger 00:23
2 – What Cassie does professionally 01:58
3 – How did you end up where you are today? 04:02
4 – Transitioning from stay at home mom into single mom professional 08:05
5 – Internal battle between motherhood and career 10:56
6 – Who wanted you to fail and why? 13:59
7 – How did grandmother give advice in spite of everything else? 18:01
8 – Support you had to succeed 19:02
9 – Moving to a city away from your kids 19:59
10 – How did you get yourself through this tough time away from kids? 22:36
11 – Is the routing thing a woman thing? 25:24
12 – Order and chaos 26:14
13 – How do we teach young people these adaptation skills? 29:45
14 – Importance of acknowledging feelings 31:38
15 – Challenges in Male Dominated Industry 34:46
16 – What part is challenging 40:04
17 – How did you like being tested 41:52
18 – Building relationships with clients 44:25
19 – How do you let men know you’d like to be invited 46:49
20 – Is it authentic to build a relationship over experiences you don’t enjoy 48:09
21 – Longevity in relationship gives you flexibility 50:33
22 – Have faith to be yourself 55:11
23 – Trusting authentic self 57:19
24 – Finding your passions in business development role 58:41
25 – Finding a way to put relationships first 1:00:56
26 – Finding the confidence to be authentic 1:02:47
27 – Importance of negotiating your terms 1:03:13
28 – Courage to try new things 1:05:43
29 – How can women get out of their own way? 1:08:18
30 – Successful people persevere no matter what 1:10:48
31 – How to work with Cassie 1:11:37
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“You gotta feed your own house first, your own four walls. And you can’t walk in, try to please everybody else. Cause you’re gonna walk out busy and broke.”
“I want my clients to feel comfortable. I want them to feel relaxed. And quite frankly, I don’t need to put on a suit to activate my brain, which is what you’re paying an attorney for.”
“I had shoved down that part of myself and that inner wisdom and intuition because I was so busy listening to, like, what the world wanted for me, what my family wanted for me, what success looked like that I couldn’t even hear my own voice anymore. And so it was coaching that really helped me rediscover that again. And for me, it was just totally transformative.”
“We outperform ourselves by 30% when we’re in a good mood… if you actually want to get more productivity, know what makes your people happy.”
“When you’re diagnosed with lymphedema, I feel like you go through all the stages of grief. And there are moments where I get angry still. There are moments that I’m very happy. There are moments that I’m sad.”
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