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Cassie Berger is a Regional Sales Manager at Shure. She is an accomplished sales professional who is an expert at building meaningful relationships with clients, vendors, and friends.
She talks to Cynthia about her unusual route into this audio industry, the challenges that women face in sales roles with male clients, and the challenges she faced raising her two daughters while traveling. Cassie has strong ideas on how to advocate for yourself and her success is proof that it works.
1 – Introduction to Cassie Berger 00:23
2 – What Cassie does professionally 01:58
3 – How did you end up where you are today? 04:02
4 – Transitioning from stay at home mom into single mom professional 08:05
5 – Internal battle between motherhood and career 10:56
6 – Who wanted you to fail and why? 13:59
7 – How did grandmother give advice in spite of everything else? 18:01
8 – Support you had to succeed 19:02
9 – Moving to a city away from your kids 19:59
10 – How did you get yourself through this tough time away from kids? 22:36
11 – Is the routing thing a woman thing? 25:24
12 – Order and chaos 26:14
13 – How do we teach young people these adaptation skills? 29:45
14 – Importance of acknowledging feelings 31:38
15 – Challenges in Male Dominated Industry 34:46
16 – What part is challenging 40:04
17 – How did you like being tested 41:52
18 – Building relationships with clients 44:25
19 – How do you let men know you’d like to be invited 46:49
20 – Is it authentic to build a relationship over experiences you don’t enjoy 48:09
21 – Longevity in relationship gives you flexibility 50:33
22 – Have faith to be yourself 55:11
23 – Trusting authentic self 57:19
24 – Finding your passions in business development role 58:41
25 – Finding a way to put relationships first 1:00:56
26 – Finding the confidence to be authentic 1:02:47
27 – Importance of negotiating your terms 1:03:13
28 – Courage to try new things 1:05:43
29 – How can women get out of their own way? 1:08:18
30 – Successful people persevere no matter what 1:10:48
31 – How to work with Cassie 1:11:37
Content Notice
This podcast and all She Lift Project content represents the opinions of Cynthia Kirkpatrick and her guests. The content here is for informational purposes only, and should not be taken as professional advice – financial, legal, medical, or otherwise.
Views and opinions expressed in the podcast and across all She Lift Project media channels are our own and do not represent that of our places of work. While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors.
“You have to be cautious and mindful of the board of directors you invite into your head. And we as women especially listen terribly to that board of directors. And if you have one bad seat on there, one bad teacher, one bad classmate, one whatever from your history that you are listening to, it can really sabotage you.”
“You just have to do it, come back and face what is new and different and learn and grow. You can’t stop thinking. You have to keep thinking, how can I go forward with this. Nothing has to be the way it is. It isn’t going to be a straight line, it’s going to take its own path, and you have to be ready to follow that path and move forward.”
“Everybody has a light inside of them, and you have a choice. You can either use lighter fluid or an extinguisher. Same thing goes with everything. Same with people’s talents. You can either light it up or you can extinguish it.”
“If you follow this methodology, if you follow the pattern, the outcome is inevitable. You cannot mess it up because it’s just calculated moves that are in writing.”
One of the things I love to do if the opportunity presents itself as coach people, because I feel like that is the most, wow, fun, enriching thing that you can do for people. Because what happens is I believe that people behave for reasons, and you got to figure out what’s the root cause. So if someone reacts in a certain way, whether it’s anger, emotion, or whatever, there’s a reason why they’re reacting that way. And so I don’t think that people really want to react that way. They want to be their best self.
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