Meet Courtney English, a trademark business attorney and founder of Upscale Law who specializes in helping small business owners and entrepreneurs navigate the complete business lifecycle from startup to scaling. With expertise in brand protection, trademark law, and business contracts, Courtney has built her practice around being proactive rather than reactive, focusing on preventing costly legal problems before they arise. In this episode, she shares her journey from a small farm town to building a thriving legal practice, while revealing the critical legal steps every business owner must take to protect what they’ve built.
This episode is essential listening for current and aspiring entrepreneurs, especially women who are considering leaving corporate careers to start their own businesses or those already running small businesses without proper legal protection. Listeners will learn the three foundational legal steps every new business needs, how to protect their brand from copycats and domain thieves, why contracts are non-negotiable, and how to advocate for themselves in business relationships. Armed with this knowledge, business owners should immediately assess their current legal vulnerabilities, conduct trademark searches for their business names, establish proper contracts for all services, and most importantly, shift their mindset from seeing legal protection as an expense to viewing it as an investment in their business’s future success.