Selling your business starts long before you find a buyer. In episode 86 of the She Lift Project, Cynthia Kirkpatrick talks with Christy Maxfield, founder of Purpose First Advisors, about the decisions that help owners build a more valuable business and prepare for what comes next. Christy explains why your company’s ability to run without you, the strength of your team, and the conversations you have with your family all matter when it’s time to step away.
For business owners thinking about a future sale, retirement, or passing the company to someone else, this conversation offers a practical place to start. You’ll learn how to reduce the business’s dependence on you, approach succession planning, and get clearer about what you need financially and personally from a transition. Whether selling is years away or already on your mind, Christy’s advice can help you make better decisions now and give yourself more choices later.