00:00 – Introduction
00:26 – Welcome to The She Lift Project and meeting Lisa Govro
01:12 – Betting on yourself and manifesting what’s meant for you
02:15 – The origins of Big Heart Tea
02:37 – From kitchen, classroom, and trailer to a tea company
03:04 – Making herbal healing accessible and fun
03:42 – Gatekeeping in wellness and breaking down barriers
04:21 – Ayurveda, food as medicine, and early wellness education
04:59 – How 2020 changed consumer awareness around health
05:20 – Selling tea from a trailer at farmers markets
05:55 – Tea, love notes, and creating human connection
06:55 – Why tea is a ritual and a sensory experience
08:09 – The importance of connection and community
09:00 – Self-love as a daily practice
09:51 – Why giving love to others helps us love ourselves
10:57 – Small gestures, love notes, and being seen
11:13 – “You Are Awesome” and affirmations in Big Heart Tea
12:09 – Doing the best you can with what you know
13:06 – Learning about supply chain ethics and fair compensation
13:58 – Organic sourcing, sustainability, and responsibility
15:00 – The complexity behind building a tea company
15:28 – Lisa’s background in social work
16:40 – Leadership, curiosity, and strategic thinking
17:11 – Moving to St. Louis and starting the trailer business
18:28 – Market research without knowing it
19:24 – Rebranding Big Heart Tea in 2017
20:27 – Trust as the most important brand value
21:22 – The long road to Whole Foods
23:23 – Trade shows, COVID, and unexpected opportunity
24:25 – Showing up even when it’s hard
24:57 – Being a founder without an exit strategy
26:37 – Redefining success through family and balance
27:24 – The pressure of tying identity to your business
28:35 – Self-worth, comparison, and resisting FOMO
30:13 – Measuring success beyond traditional metrics
31:04 – Redefining what “success” really means
32:11 – Finding niche markets and the gift industry
33:35 – Why tea makes the perfect gift
34:18 – Product naming and Cup of Sunshine
34:54 – Lessons learned and trusting your intuition
36:05 – Authenticity in a world of generated content
36:49 – Letting go of people-pleasing
37:30 – Pricing, values, and saying no to the wrong business
38:52 – Integrity as a long-term strategy
40:09 – Leading employees with care and intention
41:18 – Building culture and retaining great people
42:02 – Creating tea even non–tea drinkers love
43:19 – What makes Big Heart Tea different
44:30 – Loving your work without pretending it’s perfect
45:48 – Self-doubt, imposter syndrome, and women in leadership
47:25 – Normalizing the inner critic
49:03 – Tracking wins, failures, and growth
49:59 – Lessons from mistakes and long-term vision
51:27 – Values that stand the test of time
52:12 – Self-reflection, rest, and seasons of life
53:39 – What self-care really looks like
56:17 – What’s next for Big Heart Tea
57:25 – Entering the spa and wellness space
58:34 – Long-term vision and building a family business
01:00:37 – Letting your authentic self lead
01:02:12 – Embracing mistakes and growth
01:04:13 – Looking back at success
01:05:12 – Listening to customers and remembering your why
01:06:39 – Staying centered in your mission
01:07:15 – Bestselling Big Heart Tea flavors
01:08:14 – Matcha partnership in Japan
01:08:36 – Where to buy Big Heart Tea
01:09:12 – Final reflections and gratitude
01:10:19 – Closing thoughts and She Lift Project outro
