Episode

Carrie Burggraf: Help People Help Themselves

“We fall into a trap when someone says, ‘What do you do?’ And we list out a title, a company, some features and benefits of the company. And the reality is you’ve given them a lot of techie words that they may not understand. The other thing is they can’t see themselves or the people they know in what you said. So I always encourage people to tell them about the last person you helped.”

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